Strategic & Personal Communication
Study Strategic & Personal Communication at a Christian University
Get the Right Message to the Right Audience
Enter the marketplace with skills that enable you to craft messages and content that resonates with our world.
With hands-on experience and real-client interaction, the Department of Strategic & Personal Communication (SAPC) prepares you for a successful career in the competitive field of communication.
Understand how and where to tell your brand’s story while catching your audiences’ attention across the wide variety of today’s communication channels: social media, digital advertising platforms, top-earned media strategies, and more.
Whatever your calling is, gaining the soft skills needed to effectively communicate and clearly relate to others is essential in the workforce. Communication majors can be found in a variety of career fields, including business, law, medicine, ministry, and the arts.
A Christian Strategic & Personal Communication Experience
Learn from faculty members who embrace their Christian faith and are experienced professionals specializing in many areas such as journalism, social media management, public relations, public speaking arts, crisis communication, interpersonal communication, and mass communication. Our strategic & personal communication programs teach students how they can use media to impact the culture for Christ.
Communications Programs
Bachelor’s Degrees in Communication
Study the marketplace and learn how to craft and deliver effective messages that will ignite action with your target audience through our communication bachelor’s degrees.
Master’s Degrees in Communication
Looking for the next step in your communication career? Enhance your digital tool belt with one of our communication master’s degrees.
Doctoral Degrees in Communication
Take your career to the next level with a Doctoral Degree in Strategic Communications. Enrich your understanding of personal and digital communication as you pursue your Ph.D.
Communication Minors
Prepare for your career with a minor in Communication. Learn about public speaking, communication theories, persuasion, and interpersonal communication strategies.
Communication Certificates
Advance your career with a graduate or post-graduate certificate in Communication that can be completed online.
Current Students
Student Advising
As a junior/senior Communications major you are assigned a faculty advisor to help with questions about your classes, career field, and more.
Internships
Our students have held internships at:
- Fox News Channel
- The Hershey Company
- Verizon Wireless
- New Venture Media Group
- Prototype Advertising
- Altitude Marketing
- Thriveworks, Thrive Counseling
- Focus on the Family
- Orchard Hill Church
Experiential Learning Outside the Classroom
Advertising Team Practicum
Help bring an advertising campaign to life. Hone your creative research and campaign design skills as you prepare your pitch to advertising professionals.
Forensics Team
Be part of an award-winning team of talented and driven students. Sharpen your public speaking skills as you increase your confidence and poise.
Public Relations Student Organizations
Gain practical experience and network in the field of public relations with one of our student-run PR organizations. Become a member of Liberty’s PRSSA Chapter and work directly with real clients through Innovations PR.
Lambda Pi Eta
Join Lambda Pi Eta — an honors society of the National Communication Association. LPE holds several meetings throughout the school year providing great networking opportunities for members.
Featured Faculty
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Denise ThomasInstructor, Strategic and Personal Communication; Forensic Speech Team Coordinator
View Bio
Denise Thomas
Instructor, Strategic and Personal Communication; Forensic Speech Team Coordinator
View BioExplore Strategic & Personal Communications
Persuasion
Learn communication principles and strategies to amplify the growth of an organization’s image. Discover the persuasive application of story-telling and techniques.
Crisis Communication
Study modern crisis communication while you practice gathering and analyzing information. Gain the oral and written communication skills needed to handle crisis situations.
Communication Research
Identify, explore, and measure the factors that surround the field of communication. Challenge yourself to grow in your knowledge of new communication strategies.
Organizational Communication
Understand communication patterns within an organization. Learn what it takes to achieve successful relationships and image-making both inside and outside of an organization.
Media & Culture
Examine the many ways digital communication impacts and influences culture. Learn how to understand and apply new forms of digital media personally and professionally.
Social Media Writing
Successfully write persuasive content for various social media platforms to complement a marketing plan. And discover techniques you can use to build brand loyalty.
Start Your Journey as a Student at Liberty
What Our Alumni Say
Strategic & Personal Communication Alumni Have Worked at:
- Amazon
- Fox News
- McDonald’s (corporate)
- Chick-fil-A (e.g., marketing directors of franchises)
- Samaritan’s Purse
- Duke University
- Lockheed Martin
- Christian Broadcasting Network (CBN)
- Taco Bell (corporate)
- Nordstrom
- Octagon
- The Greenbrier Resort
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Let’s mix it up as a Strategic Communication student uses Adobe Audition, a DIGI minor does an impromptu speech, and a Communication major makes an ad! Who won 👀
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